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Don’t Lead Alone
Your peers can help you build a great business for a greater purpose

Each month, C12 gathers thousands of Christian CEOs and business owners in Peer Advisory Groups across the globe. These leaders help each other make better decisions, avoid costly mistakes, create solid plans for growth, and thrive in their calling to create impact beyond the bottom line.

75%

of Members attributed significant leadership improvement to their C12 experience.

79%

of C12 Member companies outpaced peers in performance during economic downturns.

3X

Member companies experienced increased profitability compared to industry peers.

Our latest e-book, Assessing and Establishing Market Position, will equip you to:

• Discover where your brand stands
• Strategically improve weaknesses and leverage strengths
• Define and refine your dominant selling idea

This resource is stocked with toolsteam discussions and actions, and a bonus video to practically guide your company through a competitive analysis and unique positioning statement exercise.

Your brand is more than a logo, company mantra, or words on a website. It’s the critical foundation for building customer loyalty.

Download this e-book to stand tall and stay strong in an evolving marketplace.

THE POWER OF PEERS

With companies from 10 to 10,000 employees, brands like these have discovered their greater purpose in C12.

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EXPLORE C12 MEMBERSHIP

Basic Information
Step 1

Submit initial details on you, your experience, and your company

Introductory Call
Step 2

Someone from C12 will set a time to review your information and discuss C12 membership criteria

Qualification Process
Step 3

Your local C12 leader will determine membership qualifications and Peer Advisory Group fit

Guest Invite
Step 4

Visit a local C12 Peer Advisory Group as a guest with no obligation to join

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