Salt Strong

The Risk and Reward of a Single Email

Joe Simonds, CEO of Salt Strong, chose to go all in—to boldly share his relationship with Jesus on his fishing company website and to begin producing gospel-centered content for his customers. With a growing business and a substantial following of 70,000 content subscribers, Joe was taking a significant risk. But he knew his platform was meant for more than talking about lures and lines.

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Content That Matters

Confident in his product but frustrated by moderate sales, CEO of WellAware Holdings, Inc., Matt Harrison agreed it was time to move away from their dated sales approach and transition to a content marketing strategy.

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An Indispensable Differentiator

Dean Harrington, CEO of Shamrock Home Loans, describes how his daily quiet time has become his most indispensable hour, equipping him to focus, lead, and discern God's will.

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Results Matter: Ally Davidson, Co-CEO of Camp Gladiator

Ally Davidson, Co-CEO of the rapidly scaling fitness brand Camp Gladiator and C12 Member since 2016, shares her leadership journey from coaching 40 campers in a church parking lot to an enterprise of over 1,000 trainers serving 300,000 people.

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Results Matter: Todd Stewart, CEO of Gulf Winds Intl.

C12 Member, Todd Stewart, and CEO of Gulf Winds Intl, decided a 50% employee engagement rate was not acceptable within his freight and shipping company. He and his Key Player executive team purposed to engage each employee by listening to their needs and delivering exceptional employee care. Todd expresses, "As CEO, it is my responsibility to position people to hear from God." An engaged employee has less distracting them from that still small Voice and Todd accomplished that by raising employee engagement to over 70% in under 9 months.

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Results Matter: Lilian Radke, CEO of Unic Pro Inc.

Lilian Radke, C12 Member and CEO of Unic Pro Inc., cultivated a place where her team feels appreciated and supported. The numbers speak for themselves. In just nine years since Lilian was appointed CEO, Unic Pro Inc. experienced dramatic results, including an employee turnover rate that is 70% below the industry average!

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