Assumptions about our brand efficacy can lead to empty promises and broken trust… neither of which we can afford in today’s rapidly changing market. This e-book contains the necessary tools for leaders to assume their often overlooked responsibility in market positioning.

Today’s marketplace is competitive, volatile, and quite different than we expected pre-COVID19.

How does your company rank against its competitors? How effectively does your brand communicate what sets your company apart? We can’t afford to assume that everyone perceives our companies the way we do.

Market positioning may sound like the responsibility of the marketing department, but every leader has a role to play in ensuring his or her company is staying relevant and offering unique value to customers.

This e-book offers team discussion questions and actions, outlines the four steps to discovering brand position, and poses the five crucial questions for defining a dominant selling idea.