Assessing and Establishing Market Position – Audiobook
October 19, 2020
We understand you’re busy, so we created another way for you to access our most popular e-book! In less than 30 minutes, you can hear how to assess and elevate your company’s unique market position.
Today’s marketplace is competitive, volatile, and quite different than we expected pre-COVID19.
How does your company rank against its competitors? How effectively does your brand communicate what sets your company apart? We can’t afford to assume that everyone perceives our companies the way we do.
Market positioning may sound like the responsibility of the marketing department, but every leader has a role to play in ensuring his or her company is staying relevant and offering unique value to customers.
- Steps to discover your brand position
- Team discussions and actions
- Tools to define your dominant selling idea
- Strategies to stay relevant