Business Profiles, Christian Business Leadership, Customer Service, Marketing

Looking to get a fresh grip on a sound marketing approach? While there are a vast array of marketing concepts, they can be distilled into a handful of key marketing strategies and execution processes for virtually every company.

  • Market Analysis: Identify profitable business opportunities
  • Product Planning: Develop appropriate products and services


  • Sales Communication: Attract customers
  • Performance/Satisfaction: Retain customers and build loyalty
  • Conduct order placement, fulfillment, and service

A company that performs each component with excellence will almost certainly enjoy success. Failing at any one of them, however, can lose you both current and future customers. How well are you performing in each area?

We invite you to download our free marketing self-assessment to help determine which marketing components you have mastered and which components need to improve as you seek to build a great business for a greater purpose.