Equity and Eternity

Business Finance

While business is not a person, it has a personality. The culture and personality of the businesses God allows us to manage is meant to reflect the heart and nature of Jesus, and that means generosity should be evident within our businesses as we promote the causes of Christ. Many secular businesses will give to charities and civic organizations for tax purposes, community goodwill, or agenda advancing. What will our motivations and charitable allocation strategies reveal to the world around us?




A Donor Advised Fund (DAF) is one of many ways to give. Business owners and and CEOs across the country are generously giving in a variety of ways. Here are just a few:

  • Designate a fixed percentage of gross or net revenues for ministry causes (often 1-2% of gross or 10-50% of net)
  • Split profits between incentive compensation and ministry programs
  • Tihe throughout the year on profits
  • Fund times for staff to serve in local mission projects
  • Sponsor children abroad through Christ-centered aid initiatives
  • ADopt local ministries to invest in regularly with resources and service
  • Create a benevolence fund to help employees, families, and even vendors in times of need
  • Sponsor missionaries and sending teams from the company to serve
  • Offer their facilities or services for pro bono use by local mission organizations
  • No-interest loans made available to help employees or peer businesses out of crisis
  • Sponsor Christian resource materials for all employees, customers, and vendors
  • Utilize down times in the business to deploy teams to help those in need in the community
  • Create systems whereby employees can participate in giving and even directing where funds are given within a framework consistent with company missionary and values

For more ideas on how to cultivate a generous business culture, download our free ebook!



  • Kevin Miller Bio

    With over a decade of experience in marketing leadership, brand management, and business development, Kevin has helped numerous companies refine and implement plans to create exponential growth.

    Prior to joining C12, Kevin led a successful Florida-based brand strategy consulting business focused on growing small and medium-sized businesses. Entrepreneurial in spirit, Kevin also has a diverse background in launching start-ups as well as helping struggling or stagnant businesses develop a new course of action. His experience incorporates knowledge from multiple industries including textile manufacturing and design, medicine, real estate, technology, web development, and the creative arts.

    After attending the University of Central Florida where he studied Music Performance, Kevin became involved in worship arts and youth ministries, serving for several years in various leadership roles. He and his wife Beth, an elementary school administrator, have been married since 2000. Together with two sons Kyle and Kamden, they enjoy a wide variety of outdoor activities including hiking, hunting, fishing, and backpacking.

  • Troy Blackmon Bio

    Troy came to The C12 Group in 2008, with a diverse background in executive leadership, sales development, team building, and operations. Through his role as VP of Field Operations, he is committed to serve, equip and encourage CEOs and business owners to lead thriving companies that honor the Lord and serve people.

    During his tenure at Chick-fil-A, Inc. Troy learned that business excellence and glorifying God in the marketplace go hand in hand. Troy managed a P&L of $35+ million in revenue and coached business owners in operational excellence and improving financial results.

    In addition, Troy has been involved in leading small group ministry, including planting a church in Seattle, WA. Troy was formerly Partner at OneAccord, a management-consulting firm focused on accelerating revenue for mid-market companies. While at OneAccord, Troy was privileged to work with numerous technology companies in senior leadership positions, managing sales, marketing, and business development activities. Troy most recently served as the President of a technology private equity group, where he led the management teams of 4 portfolio businesses.

    Troy is married to his high school sweetheart, Shanna, and has been blessed with 4 children. He enjoys golf, cycling, and mountain biking with his family.

  • Mike Sharrow Bio

    Mike joined C12 as a member in 2010 while serving as an executive pastor for a large church in Texas and owner of a healthcare strategy consulting group.  Prior to that, he had served in a variety of leadership roles in both operations and sales corporately for the Walgreen Company, financial services as well as strategic development work with Health by Design.  In 2011 he exited his commitments to join the local C12 practice in San Antonio as an associate chair serving CEOs across that market.  In 2013 he and a partner acquired the greater Central Texas region and stewarded it as it grew to a team of 8 full-time chairmen serving nearly 150 leaders.  Mike is passionate about collaboration, strategic planning, Gospel initiatives and BHAG endeavors.

    With a background spanning Fortune 50 corporate settings, startups, non-profit and local church, Mike has been discipled into an integrated life perspective around the calling all believers share to be disciple-making disciples and ambassadors of Christ across all vocations and contexts.  It was in 2005 when God revealed to Mike the perils of a “sacred versus secular” duality in life and since then he’s been on the adventure of living one life in Christ, with work as worship, business as ministry and life as mission.

    Mike grew up in Alaska, graduated from Trinity International University and the Loyola Graduate School of Business.  He married his bijou of an Iowa farmers daughter, Jacqui, in 2002 and they have 2 girls, Elayna and Sophia.