As a Christian CEO, president or business owner; you probably have solid experience in finance, sales, HR and operations. But what about technology and the latest digital trends that could impact your company and industry? Do you find yourself struggling to fully understand an overwhelming amount of real and virtual changes?

Disruptive, newly- enhanced ways of doing almost everything are always emerging. And here’s a flash: none of this has caught God by surprise! He knew when He called us to the businesses we lead, that these very forces would be afoot. He also knows what we need to do to stay abreast and even ahead of the game in the marketplace.

Now some would argue, CEOs, presidents and business owners don’t need to know the latest and greatest digital applications. They can hire or delegate to those more tech savvy.

But various studies show that executive leaders, not actively keeping personal pace with changing technologies and its applicable lingo, are less likely to put forth a successful vision for innovation. Statistics also reveal they are much slower to adopt new technologies, relying more on a “why fix what ain’t broken” course of action.

Unfortunately, this myopic view has led to the demise of some very successful players in the marketplace, e.g., Blockbuster, Kodak and Borders, just to name a few.

So, how does a Christian CEO, president or business owner like yourself, cut through the marketing hype and stay tuned into technology changes that may impact your business and industry?


Learn The Lingo

Here are a few words to get you started.

Cloud Computing: Instead of installing expensive software for each office computer, employees just log into a Web-based service hosting programs they need for his or her job. Also makes telecommuting much more practical.

Responsive Design: Websites that automatically adjust to allow content to fit computer, tablet, or smartphone screens, no matter how small or large the print.

Netizen: Those who rely on the Internet as the go-to source for news, entertainment, social networking, and research. It is said those born after 1985 are more likely to be a netizen but there’s no age requirement to be one.

Internet of Things (IoT): Describes how people and all their devices will be connected to the internet and to each other. Your early morning office meeting is cancelled. So your calendar tells your alarm to snooze an extra 15 minutes. You head down to pour a cup of Joe and the coffee maker signals your car to start. As you walk towards your car the door unlocks and depending on the air temp, the heat or air is already on an optimal setting. As you pull out of the driveway, there’s an accident slowing traffic along your route, so your GPS alerts you to the slowdown and alternative routes.

If you’re Interested in learning more lingo, click the link below.

Top 50 Tech Terms that are Now Common Expressions


Read One Digital Technology Site Weekly

Here are some websites that do a good job staying above the hype while providing good information for those interested in getting and staying up to speed on digital technology trends in the marketplace

PCWorld – The online version of the popular magazine offers quick access to authoritative reviews of technology products, pricing information, updated tech news and downloads of freeware and shareware. It reigns as one of the industry’s best news sites. – Business-oriented writing. A stable of reliable news sources, which helps the site break news and exclusives. – The site provides in-depth coverage of trends in technology and its affect on business, entertainment, science and society. covers games, culture, gadget, entertainment and other tech-related news through its blogs, regular reviews and videos.


Some would gladly welcome a brief slow-down when it comes to the reality of an ever-changing digital landscape in the marketplace, but that’s unlikely to happen. In fact, some technology experts predict things will actually speed up. There’s little doubt that those who stick their heads in the sand and ignore this reality, by clinging to old approaches, won’t survive for long.

As stewards of God’s businesses, we’re called to exercise the capability He gave us for His purposes to successfully deal with circumstances and navigate change, the way Paul exerted leadership during a time of great turmoil as a Roman prisoner being transported across violent seas.

“For God has not given us a spirit of fear, but of power and of love and of a sound mind” (2Tim 1:7, NKJV).


About The C12 Group

The C12 Group is America’s leading roundtable for Christian CEOs and Owners building great businesses for a greater purpose. C12 Members gather monthly for a unique, proven peer forum to engage in worthwhile continual learning, brainstorming, intentional accountability, and to share proven best practices, combined with eternal perspective. Members also receive monthly counsel through one-on-one sessions, an annual business review, and an online library of high-impact leadership tools. Founded in 1992 by Buck Jacobs, dedicated Christian author and CEO, C12’s mission is to change the world by bringing forth the Kingdom of God in the marketplace through the companies and lives of those He calls to run businesses for Him.