Align Your Company Culture with a Mission and Vision Statement

Human Resources

iStock-519925378.jpgAs a Christian leader of your company, are you a watch or a compass?

A watch is solely focused on accuracy. It has only one concern:  keep things running. However, a compass serves as a faithful, reliable guide to ensure no matter where you’ve been, you will arrive at your desired destination – a successful, God honoring business.

To move towards adopting “compass” mentality in business leadership, there are two crucial elements in getting your entire team on-board and moving in the right direction – crafting a defined mission and vision statement for your company.

The Importance of Writing a Mission and Vision Statement
While a company may not technically “need” a mission and vision statement to experience success, there’s no denying they help create culture, unity, purpose, and direction within your company. One of the most important things you can do as a leader is define your company’s mission and vision, and then follow it.

Staying on Mission
Before you can craft a solid mission statement, you need to have a strong  understanding of what it is exactly you are trying to achieve. Mission statements are purpose statements. They capture the organization’s purpose or fundamental reason for existing (i.e., the “why?”), stated in a way that resonates with both employees, vendors, and customers. This acts as the glue uniting an organization as it weathers the complexities of growth opportunities, diversification, and changing economic climates.

Download our free e-book to get step-by-step instructions on how to craft the perfect mission statement for your organization!

What’s Your Vision?
As the leader of the company, a vision statement communicates where you hope your company will be in the future and what you as the leader believe it should be doing by that time. A strong vision statement takes hold of the idea of beginning with the end in mind, serving as inspiration that will evoke passion and motivation within the hearts and minds of your team.

When your entire organization, at all levels, understands their role in achieving the mission and vision, the company reaps the benefits of stronger development strategies, plans, and collaboration.

To learn more about vision statements, we invite you to download our e-book. It’s completely free, and full of insight from leaders who take mission and vision to heart.

You Don’t Have to Do This On Your Own
C12 Members hold each other accountable to fulfill their company mission and vision while receiving biblical counsel on everyday issues. Learn more about C12 Peer Advisory Groups across the United States, and adopt the formula for writing an effective mission and vision statement by downloading our free e-book.

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  • Kevin Miller Bio

    With over a decade of experience in marketing leadership, brand management, and business development, Kevin has helped numerous companies refine and implement plans to create exponential growth.

    Prior to joining C12, Kevin led a successful Florida-based brand strategy consulting business focused on growing small and medium-sized businesses. Entrepreneurial in spirit, Kevin also has a diverse background in launching start-ups as well as helping struggling or stagnant businesses develop a new course of action. His experience incorporates knowledge from multiple industries including textile manufacturing and design, medicine, real estate, technology, web development, and the creative arts.

    After attending the University of Central Florida where he studied Music Performance, Kevin became involved in worship arts and youth ministries, serving for several years in various leadership roles. He and his wife Beth, an elementary school administrator, have been married since 2000. Together with two sons Kyle and Kamden, they enjoy a wide variety of outdoor activities including hiking, hunting, fishing, and backpacking.

  • Troy Blackmon Bio

    Troy came to The C12 Group in 2008, with a diverse background in executive leadership, sales development, team building, and operations. Through his role as VP of Field Operations, he is committed to serve, equip and encourage CEOs and business owners to lead thriving companies that honor the Lord and serve people.

    During his tenure at Chick-fil-A, Inc. Troy learned that business excellence and glorifying God in the marketplace go hand in hand. Troy managed a P&L of $35+ million in revenue and coached business owners in operational excellence and improving financial results.

    In addition, Troy has been involved in leading small group ministry, including planting a church in Seattle, WA. Troy was formerly Partner at OneAccord, a management-consulting firm focused on accelerating revenue for mid-market companies. While at OneAccord, Troy was privileged to work with numerous technology companies in senior leadership positions, managing sales, marketing, and business development activities. Troy most recently served as the President of a technology private equity group, where he led the management teams of 4 portfolio businesses.

    Troy is married to his high school sweetheart, Shanna, and has been blessed with 4 children. He enjoys golf, cycling, and mountain biking with his family.

  • Mike Sharrow Bio

    Mike joined C12 as a member in 2010 while serving as an executive pastor for a large church in Texas and owner of a healthcare strategy consulting group.  Prior to that, he had served in a variety of leadership roles in both operations and sales corporately for the Walgreen Company, financial services as well as strategic development work with Health by Design.  In 2011 he exited his commitments to join the local C12 practice in San Antonio as an associate chair serving CEOs across that market.  In 2013 he and a partner acquired the greater Central Texas region and stewarded it as it grew to a team of 8 full-time chairmen serving nearly 150 leaders.  Mike is passionate about collaboration, strategic planning, Gospel initiatives and BHAG endeavors.

    With a background spanning Fortune 50 corporate settings, startups, non-profit and local church, Mike has been discipled into an integrated life perspective around the calling all believers share to be disciple-making disciples and ambassadors of Christ across all vocations and contexts.  It was in 2005 when God revealed to Mike the perils of a “sacred versus secular” duality in life and since then he’s been on the adventure of living one life in Christ, with work as worship, business as ministry and life as mission.

    Mike grew up in Alaska, graduated from Trinity International University and the Loyola Graduate School of Business.  He married his bijou of an Iowa farmers daughter, Jacqui, in 2002 and they have 2 girls, Elayna and Sophia.