What you need to know

Can I make a professional income as a C12 Chair?

C12 has purposely created and designed a sustainable business model with proven practices and processes for you to own and for you to reap and keep a substantially large portion of revenues (75% to 85%) from member dues.    Depending on your individual aspirations and territory size, a Chair has the opportunity to develop 2 to 3 C12 Groups with 10-15 members each, and 1 to 2 Key Player Groups yielding a dynamic and rewarding six figure business with little fixed or working capital.  C12 members pay directly to Chairs monthly dues ranging from $595 to $995 per month, and KPs pay $295 to $495.  You can do the math to estimate income.  A more detailed financial proforma is available upon request.  Be advised:  you will not become rich running a C12 practice.  This is not a multi-level marketing arrangement.  Rather, you can make a solid professional income doing what you love and what advances God’s kingdom.

What does it cost to get started?

By investing $12,000 you can acquire and own a geographic franchise area where you will have the exclusive rights to host C12 meetings, use C12 proprietary content, material, and business improvement processes, and enjoy all the other benefits of being a member of the national chair corp.  New Chair Training Week and your Start-up Materials require an additional $3,000 investment.  To assure that you have sufficient start-up capital to market your business, C12 further requires a Franchisee to fund a pre-paid marketing account with $10,000 for the first year, essentially a deposit which you can draw down as needed.  Beyond this $25,000 total in start-up investment, we recommend that you have 6-9 months of your living costs in reserve so you have adequate provisions while generating the initial income stream from the C12 practice.
 
How does a Chair start a C12 Group?

By applying proven marketing practices learned and sharpened during C12’s proprietary training week and seminars, a Chair can engage in 10 different contact methods to reach eligible prospects and invite them to introductory C12 events.  While a Chair is principally responsible for building their groups, C12 participates closely throughout the entire process -- through the identification of leads, development of marketing systems, practices and materials, and joint leadership at introductory meetings.  C12 further “coops” with Chairs by sharing in the cost of marketing campaigns.  Satisfied members are C12's best ambassadors and attract other qualified members to build out full groups and launch new ones.

What are a Chair’s primary activities?

A Chair facilitates all-day monthly peer group meetings (C12 Advisory Boards), meets each member in monthly 60-90 minute One-to-One consultations, conducts on-going group development activities, and administers  the growth and maintenance of a small, but highly rewarding business.   See the Position Profile tab for more detail.

Is C12 a Business or a Ministry?

Both.  C12 is a business with a heart of a ministry.  We operate as a business to model and provide the same excellent value to the marketplace that we emphasize with our members (we practice what we preach!), and we operate as a ministry since our mission is to change the world by bringing forth the kingdom of God in the marketplace through the lives and businesses of those God calls to run businesses for Him.  We believe by charging a fee for professional services through dues, rather than by supporting Chairs through contributions, we have established a more transparent, clear, accountable and sustainable enterprise.   If we don’t add measureable value for our members, we haven’t earned the privilege to serve them and receive their dues.   To whatever extent C12 makes a profit in any given year, we plow profits into growing the organization to serve existing and future members even better.

Why a Franchise?

C12 has chosen to organize as a franchisor and to subsequently register in applicable States to assure quality of operations in order to benefit our Chairs and members, to maximize economic value for each local Chair, to model transparency of purpose and practices, and to replicate and scale the C12 model to grow throughout the US.

How Do I Find Out More or Get Started?  Click here to “Contact Us - Next Step.”